Cardig Chapter 5: Conclusion, Recommendations and Suggestions

The worth of the internship program

Four-month internship program in companies is definitely valuable for all students of President University. I personally gained a lot of new knowledge and experiences regarding Public Relations in aviations and logistics industries. In the company where I did the internship program in, PT Cardig International, I was placed in Corporate Secretary specifically in Corporate Communication Department which obviously suits my major Public Relations.
Through the internship program in the company, I learned so many things to improve personal skills as most of the things I did are related to Public Relations such as media relations, employee relations, pres relations, subsidiaries relations as well as interpersonal relations. I also got opportunities to maintain professional development.
Internship program for students is more likely to be a preparation program before we eventually enter the real working environment in the future. During the time being students can learn and experience a lot of things which are necessary for the personal improvement and professional development and are worthwhile to prepare ourselves to enter the working life after graduation.

The impact on study and career plans

Truly, the internship program gives impacts on my study and my career plans. When I was doing the internship in the company, I found that the company set a high standard on its employee recruitment. The higher the education of the applicants hold the higher the position the applicant can get. That is the reality I captured in the company even though it is not applied in every circumstance.
Furthermore, to get promoted, the employee should be able to finish some particular jobs assigned by the supervisor or manager with certain difficulty levels. The employee can be constantly promoted in condition they can maintain their day-to-day performance at a particular period of time.
That is why, therefore, I plan to get higher education. Not only holding a Bachelor degree but also a Master degree and even a PhD degree because somehow the degree we are holding decides where we are in the company later on in the future. Since some multinational companies look for people with higher education level to be placed in the companies’ top positions like Chief Executive Officer (CEO).

Personal growth

Before, during and after the internship program, I noticed some changes on my personal growth. My on-site supervisor, Ms Trisia said, “the first time you came here, you looked like a student but after a while you could adjust accordingly. Now, you really look like a real employee.” Her statement indicates there are changes on myself.
Maturity might be the most suitable word to describe the personal growth. After getting interacted with the employees in the company during the internship, students would adjust themselves to the working environment in the company. How to properly behave would be a consideration to get involved with the colleagues. As during the internship, we might position ourselves not as students but same as other employees in the company but surely with different authorities and responsibilities.
Attitude of the interns will decide the success of the internship program itself. The employees in the company will judge how good and eligible we are from our attitude. If we can perform a good attitude in the company people will positively judge us and it will surely affect us in giving the best performance during the internship.

A recommendable internship for other students to take

After doing four-month internship in PT Cardig International Group, I would kindly recommend the university to send some other students to do the internship program in the company and its eight subsidiaries. As I got a satisfying result during the time being, another internship program done in here is definitely recommendable because most of the objectives of the internship program are completely reached.
During the internship program, I even referred a student to do his last two-month internship in PT. JAS (one subsidiary of PT. Cardig International). I even got the opportunity to speak with the Senior Vice President (SVP) General Affairs, Mr. Amirullah about his future plan to build a better relationship between President University and PT. Cardig International in developing internship program for the students of President University in Cardig International Group.

Cardig Chapter 4: Personal Result, Evaluation and Points Learned

Personal Result

Through the internship program in PT. Cardig International, the intern got the opportunity to be a new member of the publication team of Group Newsletter, Cardig News. As Group Newsletter is used to communicate important ideas to employees to make them feel that they are insiders under Cardig International Group, part of the team, and on the progress of what is happening within the group and its industry; some subjects learned in classes in the previous semesters could be well applied such as Mass Media, News Reporting and Report Writing, Business English and Photography which will be learned further still in the next coming semester.
Internship is also as a bridge between education and business and surely the theory got in classes is absolutely different from what is practiced on the field. Through working on Cardig News, the intern could use some of the theories as applied science since the theoretical matters are closely necessary for every single thing required. The intern could get new knowledge about writing in a corporate printed media of a company.
Working with the publication team of Cardig News gave the intern opportunity to improve and develop both personal and professional capabilities as Cardig News also required a good sense of writing and delivering messages through pictures and articles. That is what is called knowledge transfer and from Cardig News, the intern learned deeper how to solve certain problems, to critically think of some analytical problems as well as how to work in a team when working on the company’s internal printed media.
In the first publication the intern was involved in, Cardig News 2, the Chief of Publication took an opportunity to thank the intern through an article for the dedication, commitment and integrity for the appearance improvement and the page increase.
While, in the second publication the intern was involved in, Cardig News 3, the intern was given responsibility to handle Cardig News himself due to corporate action; from the final correction of every single page to the approval of the final draft to go to the printing but the intern was able to pass it through.

Evaluation

Working on Cardig News for two editions offered opportunities to the intern to achieve the learning objectives and the scopes of work. As some subjects learned in classes are applicable for a project like Cardig News, certainly, the intern could identify which part of the knowledge could be directly used and the constraints the intern should be aware of. With intensive assistance from the on-site supervisor, the intern then could successfully achieve the objectives of publishing Group Newsletter, Cardig News.
The intern also had opportunities to develop his key competent and skills by working with the publication team of Cardig News. From the interviews conducted, the intern could simply apply the basic knowledge of Public Relations of how to interview people to get information in proper manners. Not only that, from the experiences gained of making internal magazines in Mass Media and News Reporting and Report Writing classes, the intern could make suitable compositions of article written in Cardig News and how to select good pictures for some particular articles so the articles would look proportional with the lay out designs.
Through Cardig News also, the intern accomplished many things unexpectedly such as the increase of the pages. Originally, Cardig News consisted of only five pages later the intern helped the publication team to add three more pages to give space to other topics that might be necessary for the readers to know such as Subsidiaries Profile, Knowledge Sharing and Business Partner Profile.
Furthermore, working with the publication team of Cardig News, the intern had opportunities to maintain personal and professional developments. Personal development such as how the intern looks at particular problems from personal point of views and later is written for articles in Cardig News. Professional development such as how the intern could professionally work with an outsourcing design agency in creating the setting and the layout of Cardig News in the making process.
Cardig News certainly gives experiences and advantages to the intern for the future use on how to make a good corporate newsletter of a company and knowledge of whom to approach to get the sources of the news or at least the right person to interview to find the right information for the newsletter as well as how to take pictures for certain articles, besides learning how to design the layout of the newsletter with right composition of articles and pictures.

Points Learned
From the internship program in PT Cardig International especially when working with the publication team of Cardig News, the intern learned many things such as the quality of work performance, working relationship with others, oral and written communication skills, maturity, leadership characteristics, initiative, motivation, willingness to accept responsibilities and maintaining overall performance.
First point is the quality of work performance. Getting involved in two editions of Cardig News, the intern has shown a consistent improving work performance in composing the articles, selecting the pictures and setting the designs and layouts as the intern contributed more than 65 percent of his efforts for Cardig News.
Working relationship with others is second point to ponder as the intern should work well with the publication team in composing the articles, taking the pictures on place and sometimes in Soekarno-Hatta international airport, getting involved in reportage with other members of the team as well as working with the people of the outsourcing design agency when working on the drafts of Cardig News.
Another point learned is oral and written communication skills. Being a new member of Cardig News publication team requires good oral communication skills when interviewing the sources to collect the information and written communication skills are required to put the interview results into articles writing.
Other important points to learn are maturity and leadership characteristics. During the involvement in Cardig News, the intern learned a lot about maturity which is required to work professionally with the team and communicate with the information sources. While leadership was needed when personally working with the people from the outsourcing design agency; how to direct them to create certain layout design appearance based on corporate taste and need.
Initiative and motivation are other points to learn when making Cardig News. The intern initiated to write more articles to reserve for the next edition and to find out which news are good to written for the articles. Beside that, the intern motivated himself to finish the articles correction from the advisory team of Cardig News.
When the on-site supervisor was on leave, the intern was given responsibilities to finalize and check the Cardig News 3rd edition correction as well as to approve it to go to the printing and also how to maintain better appearance of Cardig News from edition to edition.

Cardig Chapter 3: Activities, Project Involved and Experiences

A. Organization Structure of Corporate Secretary

B. Brief outline of Corporate Communication

Corporate Secretary in PT. Cardig International is supported by three divisions which are Corporate Legal, Corporate Communication and Corporate Administration. While, Corporate Secretary person is a senior corporate officer with wide-ranging responsibilities, who serves as a focal point for communication with the board of directors, senior management and the company’s shareholders, and who occupies a key role in the administration of critical corporate matters. The Corporate Secretary is often confidant and counsellor to the Chief Executive Officer and other members of senior management, especially on corporate governance affairs.
In Corporate Secretary especially in Corporate Communication division we could further learn about understanding the company’s business thoroughly; having a basic knowledge of corporate and securities law; demonstrating a presence and being able to back it up with solid communication skills; being sensitive and intuitive to what the CEO and directors are thinking and feeling; being able to read signals on the scope and provide early warning to management; being able to mediate and achieve consensus; knowing how to overcome bureaucratic thinking in the company; being detail-oriented; being flexible and creative; and, finally, maintaining a sense of humour and balance no matter how pressured a situation.
Corporate Communication in PT Cardig International is supported by two sub-divisions that are (1) Media Relations & Public Affair and (2) PR & Marketing Communication and is the division where the intern got involved in the communication within the company and its subsidiaries deeper since it is most visible function that may be centralized or distributed across a company’s unit. Additionally, corporate communication is also the processes a company uses to communicate all its messages to key areas – a combination of meetings, interviews, speeches, reports, image advertising and online communication.
Corporate Communication supremely is an attitude toward communication or a set of mental habits that employees internalize. The result is good communication practice that fills an organization and is present in all its communication with electorates. Corporate Communication is clearly described as the product of communication, be the memos, letters, reports, web sites, email, speeches or news releases. The comprehension of these messages is what a company sends to its internal and external electorates.
Media Relations services are offered by Corporate Communications to both holding company and eight subsidiary companies of PT Cardig International. The services cover Group Media Handling, Group Newsletter, Media Monitoring & Subsidiaries News analysis, Media Exposure (press conference, interview and advertorial), Press Kits (Press release, Q&A and corporate fact sheet) and also Corporate News Portal (Intranet).
Corporate Communiaction 2005 Manual – attached – gives clear illustration of what the intern had done in the company during four-month internship program. Even though the intern did not involve in every single point of activites, the intern had done and contibute a lot in the development of Cardig News, especially. Furthermore, what the intern did in the intrernship in PT Cardig International will be briefly explained below as well as the barriers encountered.
1. Media Monitoring is a corporate action that monitors the latest development of aviations and logistics industries which are the core business of PT. Cardig International and its eight subsidiaries. In order to get all people within the company informed, Corporate Communication division provides the services by monitoring all news related in both printed and electronic media. Media Monitoring includes Daily News, urgent and important news and also case analysis – upon request.
a. Daily News is a newspapers-and-magazines monitoring which is presented daily basis to all subsidiaries. The issues rise up in terms of the related business in aviations and logistics industries. To make the report easier to access (as archives), the daily news will be included in the Corporate News Portal. So, all subsidiaries can search any related information that they need through this corporate portal.
The objectives of Daily News are to keep some people in the particular managerial levels well informed of the recent issues regarding the development of Cardig International Group core business by sending them the English digest of Daily News every morning before 11:00 a.m. through the Internet as well as to make information database regarding the development of aviations and logistics industries in Indonesia and overseas.
The target audience of Daily News are employees of particular managerial levels in Cardig International Group and the language policy used is English.
There are barriers in the making of Daily News during the intern’s four-month internship program. Once, the intern should take care of Daily News himself as the person in charge of Daily News was on two-day leave for a seminar. The time was really enriching since it was the intern’s first time to digest and to launch Daily News himself without concrete guidance.
b. Urgent and important news monitoring which is related to the company’s businesses; both direct (exposures of CI Group) or indirect (aviations and logistics news) issues. Sometimes there is news that stimulates the industries of aviations and logistics and it means that it will also affect the company’s businesses. Furthermore, the service also takes care of the news that exposes Cardig International Group so that the company can keep aware of what outsiders think and know about Cardig International and its subsidiaries.
The objectives of urgent and important news monitoring is to create also a data bank of Cardig International Group Media Exposure to make the company updated of what the company and its subsidiaries are being exposed to public.
The target audience of the program is internal users of the data both the holding company PT. Cardig International and its eight subsidiaries.
The barrier of the job is that Cardig International is a low-profile company so the media exposure collected from the media is not many and as a result, it affects the quantity of the databank of the information required.
c. Case analysis is another service provided by Corporate Communication to be distributed to the end user or another department and usually it is requested by the Board of Director (BOD). The cases are mostly related to the company’s core business – aviations and logistics – scopes.
The objective is to advise to the BOD about the sensitive issue could be covered up on the media as an early warning system or of upon-request case analysis is to provide information to the end users as it is upon request works for particular uses and purposes. Usually, it is done for the BOD and Business Development division.
The target audiences of case analysis are BOD and other departments especially Business Development division.
The barrier is that sometimes the user requested to collect materials from the last particular times to be analysed and it exactly took a little while to gather all requested materials and to get the analysis done.
2. Media Clipping is one service for the holding and the subsidiary companies of Cardig International Group provided by Corporate Communication division. The officer of Media Relations daily collect the articles related to aviations and logistics news found from daily newspapers, magazines and also tabloids. Later, the articles clipping will be collected in ‘Aviations and Logistics News’ binders and will be kept in the data room.
The objective of Media Clipping is to provide data and information related to aviations and logistics industries which are the core businesses of Cardig International Group in case the company needs the information for future uses.
The target audience of the clipping is Cardig International and its subsidiaries especially the Corporate Communications and Business Development divisions.
The barrier task is that the first time the intern came to the company and worked on the clipping, it did not have a certain format for the forms. During the time being, the intern created appropriate forms for which media the articles are from and when the media was published. So, now the media clipping has its proper forms for each media the articles found as the Media Relations officer has to daily read at least seven printed media like Media Indonesia, Kompas etc. Until now, the forms of Media clipping created by the intern during his internship program are still properly used by the Media Relations officer as it eases the way when in case somebody needs some articles from particular media on specific dates.
3. Media Conference is also another service provided by Corporate Communication of PT. Cardig International related to Media Relations.
a. Press conference is an event organized by Corporate Communication for some special occasions like General Meeting of Shareholders and the Anniversary celebration inviting both printed and electronic media journalists.
The objective of press conference was to maintain good relationship with media as there will be mutual benefit if the relation is well maintained.
The target audience is media journalists both printed and electronics.
The barrier was when the invited journalists are not all coming so the expectation of media exposure is not fully accomplished.
b. Press corner is more likely to be another form of press conference but in press corner journalists are not directly invited but if they come to cover the events they are welcome to do the exposures.
The objective was to identify how far the events organized are widely heard by journalists even the company does not invite them and their coming indicates that the events and the company are well known by media.
The target audience was both printed and electronics journalists.
The barrier is that when there was ‘unknown journalist’ from ‘unknown media’ came to the event, we still had to treat them well and sometimes also the journalists came only for ‘tips’.
4. Media Analysis is also another form of corporate services provided by Corporate Communication of PT. Cardig International to its subsidiaries. In order to improve and to develop the business of the company, the topics of Media Analysis are related to the company’s core businesses which are aviations and logistics.
a. Lion Air Media handling was the first assignment given by the intern’s on-site supervisor on Media Analysis. The analysis covered the cases of Lion Air’s chain of accident in some airports in Indonesia and how the Public Relations Manager of the company explained to the media and to public about the accidents and how the company gave the insurance to the victims.
The objectives of the case analysis were to observe the causes and the consequences of the accidents of Lion Air’s aircrafts and also to study further how the Public Relations Manager of Lion Air did the communication matters to neutralize the situations after the accidents happened.
The target audiences of the analysis were the BOD, the Corporate Secretary and the Corporate Communication of Cardig International.
The barriers was that the assignment was quiet premature to be given to the intern as aviations and logistics are new things for the intern so the intern should adjust accordingly and fast to follow the process of the analysis.
b. Airport management was one topic requested to be analysed as the company also plans the business development that is related to airport management in order to support one of its subsidiary that is JAS which provides airport services to its customers.
The objective of the analysis of Airport Management was to provide information and accurate data specifically regarding airport services in some other airport in the world as a comparison study for developing business.
The target audiences of the analysis were the BOD of Cardig International, Business Development officers and also PT. JAS as a direct user.
The barriers were the first time the intern’s on-site supervisor assigned the intern to look for all related and supporting information in the Internet, the intern did not have the Internet connection in the laptop, so the intern should use a colleague’s computer to connect to the internet.
c. Low Cost Carrier was the third assignment given by the intern’s on-site supervisor regarding Media Analysis services by summarizing a book given by one director of Cardig International to the Corporate Communication Manager. The book is about the business of Low Cost Carrier in the world and it is related to the business development of the company.
The objective of the analysis was to summarize each chapter of the book and then to discuss further about the concept of the Low Cost Carrier business.
The target audiences are the intern’s on site supervisor who is the manager of Corporate Communication and also the direct user of the analysis who is the Chief Operating Officer of PT. Cardig International.
The barrier was the time constrain because at the same time the intern’s should work on article composition for Cardig News 3rd edition, so the assignment was eventually asked to finish only some parts of all.
d. Lion Air Media Monitoring was the last assignment regarding Media Analysis services. Lion Air Media Monitoring was to monitor the actions of Lion Air in buying 60 Boeing and the MOU was ceremonially signed by the President of Indonesia in the United States during his official visit and the moment was covered in more than 480 articles in the world.
The objectives of the analysis were to observe the corporate action of Lion Air in buying 60 aircrafts from Boeing for the business development of PT. Cardig International and how Lion Air got world-wide media coverage.
The target audience were the BOD, the Corporate Secretary and the Corporate Communication Manager of PT Cardig International.
The barriers were at that time the intern should borrow the materials from Assistant Vice President Procurement & General Affairs of PT. JAS and it took sometimes as it involved also subsidiaries relations and the assignment was asked to be done by the intern’s on-site supervisor as she was on leaves so the intern should everything alone without subsequent supervision.
5. Media Courtesy Visit is one of Corporate Communication plans to maintain better relationship with media both printed and electronic. Well maintained relationship between Cardig International and media industry is very crucial as it will benefit both parties in terms of news exposure. From the mutual-benefit relationship it is realized how important the relationship building with media is.
a. Tempo magazine visit was done in the intern’s first month in order to practice also how to communicate with media people in their office as well as how good relationship with media will benefit a company in terms information exchange and media exposures.
The objective of the visit is not only to maintain good relationship with the journalists of Tempo magazine but also to exchange some information related to military business which also affects the business of Cardig International
The target people of visiting Tempo magazine office is Corporate Communication officer especially the one who handles Media Relations.
The barrier of the visit was not really significant as the journalist is a friend of the Corporate Communication officer. So, to get the information required was not as difficult as the intern might have thought.
b. Republika newspaper visit was also done in the intern’s first month and was also a part of Media Relations practice. The visit was also purposed to apply further the concept of CSR (Corporate Social Responsibility) because through visit the company donated money for the Tsunami victims in Aceh.
The objective to visit Republika newspaper is also to maintain good relationship between Cardig International Group and Republika itself. Besides that, the company also expressed its Corporate Social Responsibilities for the victims of Tsunami in Aceh by giving the donation through Republika.
The target audiences are the employees in Cardig International Group as well as the readers of Republika as the donation also published in the newspapers and it was one way to inform people that Cardig International also cares of the Tsunami victims in Aceh.
The barrier of the visit was that the Media Relations officer knew nobody in Republika newspaper, so the process of the donation giving took quiet long.
6. Group Newsletter is another way while meetings are an important way to communicate with employees, the most common form of interaction on a regular basis is bound to be through the printed media. Cardig International Group publishes bimonthly Group Newsletter called “CARDIG NEWS“. Group Newsletter should be used to communicate important ideas to employees in order to make employees feel that they are insiders under Cardig International Group, a part of the team, and on the cutting edge of what is happening within the Group and its industry.
a. Cardig News 2nd edition: April – May was the first Group Newsletter the intern got involved in. In the making process, the intern did a lot of things from gathering the articles, interviewing the sources, translating the articles into English, taking pictures to the distribution. The intern had to go to airport in Cengkareng to take some pictures and go to design agency in Sunter to work on the layout settings, pictures placement and the printing.
The objectives of Cardig News 2nd edition were to increase the number of the pages from five into eight pages. Besides the pages addition, the publication team of Cardig News also expected to improve the quality of the lay out, pictures, articles as well as the rubrication coverage.
The target audiences are internal stakeholders including the employees of Cardig International and the employees of all subsidiaries.
The are barriers in the making of Cardig News 2 such as the intern had to work overtime in the design agency for the layout draft finalization and the intern also had to study aviations and logistics terms for the articles translation.
b. Cardig News 3rd edition: June – July was the second and the last time the intern got involved in the Group Newsletter of PT. Cardig International. The intern had to think about the development of the contents and some articles addition such as Business Partner page and to maintain Subsidiaries Profile pages which is actually the main strength of Cardig News.
The objectives of Cardig News 3rd edition were to maintain the quality of the layout settings, to improve the articles quality in precise and accurate matters ass well as to give a space for Business Partner rubrication.
Target audiences are internal stakeholders including the employees of Cardig International and the employees of all subsidiaries.
There were more barriers faced by the intern during the making process such as to improve the quality and the quantity of the articles. The intern also still worked overtime in the design agency for the layout setting and in the office for articles correction and approval for the printing. As the draft got a lot of corrections from the Corporate Secretary, the team had to fix up a lot of things like the spelling errors, the contents and the pictures selection. But then, through so many comments and corrections, Cardig News 3 eventually got better and improved in terms of the physical appearance compared to the two previous editions had been published.
7. Communication Workshop 2 is a workshop regularly organized by PR & Marketing Communication of Cardig International. The workshop is aimed to transfer knowledge from the guest speakers invited to the audiences. Surely, the topics of the workshop are mostly related to communication which is also applied science of Public Relations.
The objectives of the workshop are to give new knowledge and science to the employees of Cardig International Group regarding the applied science of communication in corporation and also to improve the employees’ abilities in terms of corporate communication.
The target audiences are employees of PT Cardig International as holding company as well as its eight subsidiary companies.
The barriers as the workshop are organized regularly every three months, PR & Marketing Communication should find another good topic for every workshop held as well as by inviting the right speakers from various sources – could be media people or Public Relations practitioners.
8. Group Communication Crisis Manual which presented by the intern, directed to act in any situation that threatens the integrity or reputation of the company, usually brought on by difficult or negative media attention. These situations can be any kind of legal disagreement, theft, accident, fire, flood or manmade disaster that could be attributed to Cardig International Group. It can also be a situation where in the eyes of the media or general public the company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where to follow the manual is necessary.
The objective the presentation was to give the opportunity to the intern to present the concept and the idea of what Group Communication Crisis was in front of Corporate Secretary team besides to briefly inform the team and discus with them how to handle Communication Crisis in the company when it occurred.
The target audience of the Group Communication Crisis Manual presentation was the team of Corporate Secretary which consists of eleven people.
The barriers were occurred before the presentation as the concept should be developed and analysed while the time available was quiet short. Not only that, during the presentation the intern should use both English and Indonesian as the concept of Group Communication Crisis was complicated and one Corporate Communication officer worried if the message could not be correctly delivered if presented in English.

Those are some activities the intern got involved in during the four-month internship program in PT. Cardig International in Corporate Communication division – Corporate Secretary. In the making process of each activity the intern could learn deeper through problem solving process, analytical assignments, communicational tasks, etc.
All activities mentioned above are parts of Corporate Communication in PT. Cardig International responsibilities and through the activities and projects involved and the experiences gained, the intern had the opportunities to apply the knowledge science of Public Relations in specific scope that have been taught in the classroom.

Cardig Chapter 2: Company Profile

PT. Cardig International is an investment holding company with 8 subsidiaries whose mission is to empower its customer’s core business by providing innovative solutions. While, Cardig International vision is to be a world-class and trusted business group serving the company’s customers with the power of synergy.

A. About Us

The origins of Cardig International date back three decades ago to provide better cargo handling services to international airlines serving the international airport at Halim Perdanakusuma. Following the opening of Jakarta’s new Soekarno-Hatta International Airport, Cardig International established its ground handling arm, JAS Airport Services, to provide world class services to international airlines. JAS’s first customers included Singapore Airlines, Cathay Pacific Airways, Lufthansa and Malaysian Airlines.
The quality of JAS’s service soon attracted domestic customers as well, and took responsibility for handling Sempati Air, Airfast and Merpati, extending its service to include Denpasar.
Cardig International’s aviation services, delivered through the JAS brand by three business entities, now include ground handling, aero-engineering, catering and cargo handling, and embrace the entire archipelago, serving the needs of airlines from around the globe.
In recent years, logistics has become an important part of Cardig International’s operation, providing transport and distribution solutions for multinational companies operating in Indonesia through its logistics group comprising UPS Indonesia, Go-Trans, Cardig Express and Cardig Air.
As globalisation continues, cost concerns increase, and local customers become ever more demanding, more and more customers will choose Cardig International as their partner in ensuring that products, and people, get to the right place, at the right time, at the right price.
Cardig International is empowering the customers’ core business through innovative solutions.
Mission: to empower our customers’ core business by providing innovative solutions.
Vision: to be a world class and trusted business group serving our customers with the power of synergy.

B. Aviation Services
JAS Airport Services

Ground partner to many of the world’s leading airlines, JAS offers one stop service and meets the aviation needs of its client airlines across the Archipelago. JAS is the leading ground handling company in Indonesia. JAS’ success in delivering a high quality service to its customers has been recognised over the year with numerous industry awards.
JAS Airport Services provides complete ground handling and cargo handling. In ground handling, JAS provides passenger and ramp services tailored to the exact requirements of its customers.
JAS also provides a high quality integrated cargo handling and warehousing service to its clients. Based at Soekarno-Hatta Airport at Jakarta, JAS cargo has branches at all the key Indonesian gateways and continues to expand its network.

JAS Aero-engineering

JAS Aero-engineering is a joint venture with SIA Engineering Company, offering line maintenance services.
Customers include several International airlines, including of SIA, SIA Cargo, Silk Air, Lufthansa, Emirates, Eva Air, Qatar, Australian Airways, Gulf Air, Qantas, Federal Express and Asiana from a present customer base of 28Airlines.

Catering Services

Through its catering operations, Cardig International also provides a one stop quality catering service for airlines flying out of Jakarta (Purantara Mitra Angkasa Dua) and Denpasar (Jasapura Angkasa Boga).
Security Services
Security has always been a top priority for JAS in its handling of aircraft, passengers, baggage and air cargo.
Since the attack on the World Trade Center in New York in 2001, the focus on security has intensified and JAS work with leading international security advisers to identify every area of potential risk and to ensure that every area is addressed, and that no details is overlooked. The safety of passengers, staffs, aircrafts and cargo is paramount.

C. Logistic Services
In the face of increasing globalisation, and ever more demanding customers, there is an imperative for companies to take cost out of the supply chain while providing ever higher levels of service.
Cardig International, a totally independent third party logistics specialist, provides a comprehensive one-stop service to companies who want to make sure that their products get to the right place, at the right time, at the right price.

UPS Cardig International
Operated in partnership with UPS International, UPS Cardig International provides time definite delivery of urgent documents and small parcels to more than 200 countries and territories worldwide, with full electronic tracking and tracing of consignments.
UPS Cardig International synchronizing the world of commerce.

Go-Trans
Go-Trans is an independent provider of integrated logistics solution distributing goods throughout Indonesia.
Go-Trans specialises in integrated logistics solutions. Through its expertise as a third party logistics specialist and its focus on utilizing advanced information technology, Go-Trans helps it clients to use outsourcing to increase service while reducing costs.
Go-Trans tailors solutions to specific client needs, involving clients’ staff in the development of effective alternatives as well as the formulation of recommendations.

Cardig Express

Acting primarily as a domestic courier and freight forwarder, Cardig Express is one of the 10 biggest transportation companies in Indonesia.
Operating in 36 major cities across Indonesia, Cardig Express provides total transport solutions for its customers, and was the first company in Indonesia to offer Domestic Time Definite Service.

Cardig Air
The newest member of the Cardig International Group, Cardig Air serves the needs of producers in the east of the Archipelago by providing scheduled connections between the western and eastern part of the archipelago as well as by providing scheduled services to international export destinations.
Cardig Air is the first and only scheduled international freighter operating out of and into the eastern part of Indonesia.

D. Business Partners
As a multinational company, Cardig International has four worldwide business partners.
First, United Parcel Services (UPS) is Joint Venture Company and a business partner in international courier.
Second, Gobel International is Joint Venture Company as well as a business partner in trucking and integrated logistics.
Third, Singapore Airport Terminal Services is a business partner in airport services.
Fourth, SIA Engineering Company is Joint Venture Company and also a business partner of JAS Engineering.

Cardig Chapter 1: Introduction

One differentiation program in President University from other universities is its two-semester internship program. The internship program is done in the 4th and 7th semesters by those who are registered students of President University. Those students must have finished their 3rd semester and have been approved by the university and accepted by a company or industry in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas.

Internship program in President University is a part of the university’s academic programs during four-year academic duration which is an actual way to learn through experience working in the industry. The setting of the internship program provides fascinating and valuable opportunities for experiential learning and serves as a bridge between education and business.

Through the internship program, the students experience the knowledge transfer gained in the classrooms to task such as problem solving, critical thinking and working as a member of a team. Essentially, by getting the opportunity to join the internship program, students can get the feeling of how working environments are and how to get involved together with other colleagues on the field.

During the internship program, students will be supervised both by academic supervisor and on-site supervisor.

The academic supervisor is a registered lecturer of President University and approved by the university management. He or she provides academic advice to the intern on how to analyse the job and relate it to the theory they learned in classes. Besides that, the academic supervisor should guide the intern to prepare their final report and regularly meet the intern on the spot. Providing regular information to the management about the performance of the intern is also the academic supervisor’s responsibility. At the end of the internship program, he sits as panel member on the final evaluation and grading the intern.

On the other hand, on-site supervisor is a staff in industry or company recommended by the university or chosen by the company itself who will be responsible for introducing the intern to key people within the company and willing to supervise day-to-day activities of the intern. He or she will familiarize the intern with the office equipments and procedures. Another thing is that the on-site supervisor guarantees the security of the intern and provides company’s code of conduct. At the end of the internship program the on-site supervisor writes a final report as he or she is the person the intern asks for questions regarding the tasks assigned.

Furthermore, the internship program of President University has some purposes. First purpose is to maximize the students’ learning experiences related to career-oriented objectives. Another goal is to develop the students’ abilities to achieve performance goals based on the responsibilities and duties associated with entry-level positions in merchandising. Last purpose of the internship program is to develop the students’ abilities to assess and direct achievement of specified performance goals.

The internship program itself has several evaluative expectations such as the success of the interns in achieving the learning objectives and scopes of work, the students’ development of key competent and skills, unexpected accomplishments of the interns, the students’ personal and professional developments as well as the students’ development for the future use regarding the resources and the contacts.

Besides the points mentioned above, the internship program also enhances the essential criteria of the interns like the quality of work performance, working relationship with others, oral and written communication skills, maturity, leadership characteristics, initiative, motivation, willingness to accept responsibilities and the interns’ overall performance.

BritCham Chapter 5: Conclusion, Recommendations and Suggestions

The worth of the internship program

Two-month internship program in BritCham is absolutely valuable for all students of President University, particularly Public Relations students. I personally strived numerous of new knowledge and experiences concerning Public Relations in organizations – Chamber of Commerce and Industry – in the organization where I did the internship program, British Chamber of Commerce in Indonesia, I was attached to BritCham’s Events Department, which obviously suits my major Public Relations.
Through the internship program in BritCham, I learned many things to improve personal skills because most of the activities I got involved in are related to Public Relations such as desktop publishing, member relations, media relations, marketing communications and networking as well as business referrals. I also got opportunities to uphold professional development.
Internship program for students is more to be expected to be a training program before students eventually enter the real working environment after graduation. During the time being students can learn and gain a lot of working experiences, which are essential for personal development and professional education and are worthwhile to practise us to enter the working life.

The impact on study and career plans

Beyond doubt, the internship program gives influences on my schoolwork and my profession plans. When I was doing the internship in BritCham, I found out that the organization sets a superb standard on its events organization. Besides that, BritCham seeks for open network and membership with people on important positions in various corporations and organizations, which is definitely an opportunity to build own personal-network.
Furthermore, to expand the networks, BritCham organizes events namely Networkers Meeting and Business Networking. As a foreign chamber of commerce and industry in Indonesia, BritCham should maintain very wide network with various corporations and organizations in order to support the day-today activities as well as all BritCham organized events. Besides, the network will ease the activities of BritCham.
For that particular reason, I start building and maintaining my own personal network for future benefits when I get into my professional career. Network is definitely important for all people not only for our professional career but also for our personal matters. I call this “the Power of Networking”, to develop our career and to maintain our connection. Since some multinational companies look for people with wider network in so-called marketplace to be positioned in the institutions’ top positions like Public Relations Manager.

Personal growth

During the internship I have build a lot of new networks with a lot of new people from various companies and organizations. In another words, my network has expanded. One of our lecturers, Mr. Gary Plant, when I met him in BritCham’s September Business Networking said, “In business, it isn’t about what do you know, but who do you know.” His statement shows how vital network is to myself.
Development would be the most appropriate word to describe the process of my personal growth. Interaction with BritCham staffs, members, clients and so many expatriates, particularly British people as well as with the British Ambassador to Indonesia, HE Charles Humphrey, makes me much calmer and relaxed to converse to people with different background.
Equanimity and professionalism will determine the intern to succeed the internship program. As my first objective to do an internship program in BritCham is to develop my network, I have got what I expected and this is definitely valuable for my future career and beneficial to my networking aspect.

A recommendable internship for other students to take
Even though only two-month internship program, I have learned and strived a lot in terms of networks, design skills and events organizing as well as public speaking ability. BritCham is a recommendable organization to do an internship program for students who aims for network development.
I have discuss with my on-site supervisor, Mr. Lukas to get another intern student of President University to replace my position in BritCham Events Department and to continue the forthcoming assignments.

BritCham Chapter 4: Personal Result, Evaluation and Points Learned

Personal Result

During an internship program in British Chamber of Commerce in Indonesia (BritCham), I obtained the opportunity to be a new member of the BritCham’s events department. BritCham’s events department is responsible for all events and activities of BritCham. Performing as an organizing committee gives the department a vital function in succeeding all events management. Some subjects learned in classes in the previous semesters could be well applied such as Desktop Publishing, Marketing Communications, Presentation Techniques in PR and the practice of networking.
Internship is also a link between education and business and certainly the theory taught in classes is totally different from what is practiced in the working environment. In the involvement in the design process for the events’ “marketing communications”, I could use some of theories gained in classes as practical skill as the theoretical matters are strongly essential for each specific entity required. I could strive new knowledge about designing means of marketing communications for commercial events and activities of a chamber of commerce.
Working with the events department coordinator of BritCham offered me opportunities to improve and develop both personal and professional capabilities, as most Britcham’s events required a good sense of personality, professionalism and hospitality with the members and guests. It is what is called knowledge transfer; from every event management, I learned further how to resolve particular problems appeared unexpectedly, to critically think of some analytical problems as well as how to work in a team when working on the organization’s events.
In the first event – Breakfast Briefing on September 5, at the Financial Club, Jakarta – I was involved in, a lot of new practical knowledge such as “the art of networking’ had been well learned. While, in the second event – Networkers Meeting on September 6, at the Mercantile Athletic Club, Jakarta – I learned about business and networks referrals, and on the Networkers Meeting on October 18, I was given an opportunity to give a one-minute presentation to the members. The intern also had an opportunity to deliver the first presentation project on BritCham Toastmasters Meeting on October 12, at the President Business Institute.

Evaluation

Working with BritChams’ weekly and monthly events offered chances to me to achieve the learning objectives and the scopes of work. Getting involved in some BritCham’s events gave clearer vision of what particular subjects learned in classes that can be applied in practical matters. Besides that, through some events, I captured many practices that will be very helpful for me to use in professional career.
I also had many opportunities to join many BritCham’s networking-event and in fact, all BritCham’s events aim for expanding the network and links. Through those events I could directly practice how to start building a network, maintain the network and handle problems appear when the network is in (communication) crisis. I strongly emphasize on networking part because this is also about Public Relations. I figure out that a PR practitioner should have a very broad network in order to broaden the scope of its work and to ease its jobs if the network is wide and well built.
Furthermore, through networking, I could well practice and improve my public speaking skills ability and interpersonal communication skills, about which I have previously learned in classes. So, definitely, through an internship in BritCham I could put some theories I studied into real practices. Not only that, by designing some flyers, brochures, notices and etc. I could directly use Desktop Publishing – that I learned last semester – into practice and identify which one is better to use.
In addition, working together with BritCham staffs particularly the business manager, events coordinator and sales and marketing officer gave me new outlook and idea of how to work in a national-scale organization. I have learned a lot, in BritCham about applied organizational behaviour all the way through the events organizations (Business Networking and Networkers Meeting), projects (Global B2B and CTIT) and design assignments given. Those gave me not only a glance overview but also deep knowledge to polish myself as a future PR practitioner.
Networking activities of BritCham’s events certainly opened the door for me to verify that a person to another can get connected through a third party or even from somebody that we never knew before. To sum up, what I benefited the most from a two-month internship in BritCham is the advantage of networking activities. Another point to consider is to create an integrated network database for the benefit and the ease of BritCham when searching for particular link to support some BritCham events in the coming future.

Points Learned

During the internship program in British Chamber of Commerce in Indonesia (BritCham) Business Centre, Jakarta, I learned a numerous new thing like organizational behaviour: organizational culture, organizational communications as well as the value of work routine, working relationship with BritCham staffs, interpersonal and non-verbal communication skills, events organizations, public speaking, networking, leadership characteristics, motivation, compliance to accept everyday jobs and sustaining overall performance.
Organizational behaviour is about how to understand BrtiCham’s whole scope of work as a foreign chamber of commerce. I have learned how an organization’s works and activities differ from a corporation in terms of behaviour and culture. I have integrated this into an organizational communication concept.
The value of work routine is another point I learned that the day-to-day work is somewhat offered an insight experience of how to handle a daily routine and regular events that are organized weekly and monthly.
Working relationship with nine other staffs is another aspect to consider as BritCham has a small team in its business centre with high activity load, I learned that I should work fast and smart and independently and sometime not under supervision.
Another point learned is interpersonal and non-verbal communication skills. Being a new member of BritCham Events Department requires good oral communication skills when talking with members and guests of some events, besides non-verbal communication skills in writing articles and press releases of the events.
Other important points to learn are events organizations, public speaking and networking. During the involvement in BritCham events, I learned a lot about events organizations, which required high self-dedication. To work with events coordinator also entails good public speaking and networking skills, besides ability to design some promotional tools like brochures.
Motivation, compliance to accept everyday assignments and sustaining overall performance are other points to learn when interning in BritCham. I designed almost all of the events notices and some advertisements as well as using personal creativity to make design layouts and settings.
Finally, I also learned organizational leadership characteristics in BritCham how they handle particular organizational situations and conditions.

BritCham Chapter 3: Activities, Project Involved and Experiences

A. Brief outline of BritCham Events Department

BritCham Events Department is managed by a coordinator whose main responsibilities are as follow:
a. Responsibility for the preparation, execution and follow up of all regular and ad hoc events, including but not limited to:
a. Suggesting date and venue of events
b. Obtaining the best deals with venues
c. Liaise with venues to ensure that confirmed bookings are in place for all functions
d. Liaise with Sector Group Chairman to maintain a current schedule of all sector group meetings are submitted in time for publication in the next available newsletter
e. Receptionist at all BritCham functions, this will include prior coordination of RSVP’s and cancellations, timely distribution of function notices, preparation and distribution of receipts/name tags, preparation of guest lists, distribution of all BritCham information sheets, and membership application forms, collection, reporting and acquittal of function fees
f. Ensure the timely distribution of function and event notices
b. Responsibility for promotion of BritCham functions and events, including Breakfasts, Lunches, Business Networking, New Member Functions, Golf Tournament, annual Xmas Party, Sector Group Meetings, Toastmasters and Networkers.
c. Relationship development and liaison with BritCham members to ensure they are properly serviced.
d. Liaison with function, event and tournament venues to ensure relationships are maintained and to facilitate mutually beneficial contracts for BritCham’s activities.
e. Development and promotion of BritCham’s range of member discounts and benefits, including negotiation with the service providers and management of member suggestions and complaints.
f. Other duties as required.

BritCham Events Department is organizing all BritCham events and activities, locally and nationally, as it is mentioned previously, including designing all means of events promotion such as e-notices, flyers and brochures. BritCham Events Department Coordinator is directly working with Marketing Department and under the supervision of BritCham Business Manager. Furthermore, events department will build good relations with media to cover all BritCham events besides is often confidant and counsellor to the Business Manager and the Executive Director in giving the best deal options of the events organizations.
In BritCham Events Department we could additionally learn about understanding the organization’s activities thoroughly; having a basic knowledge of events organizations, sponsorship procedures; demonstrating a presence and being able to back it up with solid communication skills; being sensitive and intuitive to what the Business Manager and the Executive Director are thinking and feeling towards some events; being able to read signals on the scope and provide early warning to the Business Manager; being able to mediate and achieve deals with partners; knowing how to overcome bureaucratic thinking in the organization; being detail-oriented; being flexible and creative; and, finally, maintaining a sense of humour and balance no matter how pressured a situation.
Events Department of British Chamber of Commerce in Indonesia is supervised by a Business Manager and working together with the Marketing Department in which the intern got involved in the communication within the organization, its members and partners deeper since it’s most visible function that may be centralized or distributed across organization’s members or partners.
In addition, BritCham’s events coordinator deals most of the time with members, clients, other foreign chambers and sponsors when organizing events. Not only dealing with those parties, events department also builds good relations with media people in order to get good coverage and exposure of our events.
Furthermore, to promote BritCham’s events, notices, brochures and flyers are very essential to achieve the target of guest number and income – profit – of certain events. The success of all BritCham’s events depends on the efforts of the events coordinator in organizing those events, looking for sponsors and approaching potential guests to participate in all those events.

B. Concise Jobs and Assignments Descriptions

There are three major assigments that I had been doing during my two-month internship: design, events and projects assigend by BritCham Business Manager. Those three main tasks are applied in the following specific events and projects:
1. Workshop on Urban and Environmental Management Policies and Good Practices in Indonesia it’s a workshop organized by Urban and Regional Development Institute (URDI) discussed the concern urban and environmental management policies and good practices of some institutions in Indonesian cities.
a. The objectives to analyse the opportunities and barriers in the policies application on the three sub-sector and the policy supports for the urban environment management practice in Indonesia.
b. The target audience is environment practitioners – environmentalists – and those who are interested in urban environmental issues in Indonesia representing government and private institutions.
c. The barrier of the workshop is the time punctuality and/or allocation of each session of the workshop and the coordination of the participants.
d. Suggestion: this event has close relevancy to BritCham CTIT Project, it’s suggested that later in December CTIT Conference in Jogja, the project office can contact URDI people for cooperation or partnership.
2. Breakfast Briefing is a monthly event that shares first-hand information on the business environment and the government regulation, which invite knowledgeable speakers in their fields to benefit members of the sector groups.
a. The objectives are to address subjects of current interest to the business community, and provide members with news and updates presented by the experts who provide a first-hand experience and information.
b. The target audience is business community in Jakarta as well as public in general with particular subjects of interest that are specifically arranged to provide the right information for them.
c. The barriers are sometimes potential speakers have a tight schedule to deliver the speech in the in the event, so we have to contact other available speaker to participate; guests’ confirmation to come is sometime difficult.
d. Suggestion: there should be 2 persons in charge; one is assigned for the receptionist desk and another one is to take pictures and listen to the presentation to write the press release and article for Update newsletter.
3. BritCham Business Networking is monthly networking functions events that provide an excellent opportunity to meet the most active members of the Indonesian and British business community, thus expanding business networks.
a. The objective is to facilitate members and non-members of BritCham to meet monthly and expand their business networks, while relaxing after office hours in a free flow of beer and wine.
b. The target audience is the members of BritCham as well as non-members and guests who are interested in getting new networks.
c. The barriers are sometimes the venue option is not that suitable for the events, the guests sometime get in the last-minute notice of the events and potential sponsors are not interested to join the events also the coordination with the venue staff which is sometime not easy.
d. Suggestion: the events coordinator should look for sustaining sponsors for each month business networking and decide the venue one month before.
4. BritCham Networkers Meeting: is to pass Business Referrals between members of the group, which will meet every Wednesday. The group will be confined to BritCham members and only one member from each profession or business type will be allowed to become a member of each group. The price of joining the group is the commitment and dedication to finding referrals for the other group members.
a. The objective is to pass business referral between members of the group or in the business community or networks besides introducing the product of our business through a one-minute presentation and in a scheduled presentation while enjoying breakfast.
b. The target audience is the members of the business group within BritCham membership; guests may only come twice consecutively.
c. The barrier is that not all members always come and meet every Wednesday and not all of them always have business referrals to pass.
d. Suggestion: at least once a month members should invite and/or introduce their friends to present and introduce their businesses to the group.
5. BritCham Toastmasters Club Meeting; is on the basis that both a company’s and an individual’s success in business is based on how effective they are at communicating, BritCham started its own Toastmasters Club.
a. The objective is “to afford practice and training in the art of public speaking and in presiding over meetings, and to promote sociability and good fellowship among its members”.
b. The target audience is business practitioners who are interested in improving their public speaking ability and presentation techniques.
c. The barriers is sometime in a meeting only a few people confirm to come and the venue is less strategic to reach.
d. Suggestion: the events coordinator should create more promotions of the meeting to all potential guests to invite more people to come to each meeting and perhaps also set a encouraging room atmosphere.
6. Carsurin Business Gathering is partnership business gathering between BritCham and Carsurin – a mining company – that facilitated a business meeting for coal miners to expand their business networks.
a. The objective is to facilitate coal miners in Indonesia to meet, to pass business referrals and to expand business networks as well as to strengthen the affiliation of Carsurin and BritCham.
b. The target audiences are coal miners and people who are interested in coal mining business sector in Indonesia.
c. The barriers are choosing suitable venue is more challenging that expected and inviting the right target business people to come to the event.
d. Suggestion: the events coordinator should coordinate better with Carsurin people via email or phone regarding the desired venue and notice design.
7. IBC HR Group Meeting is about members of companies, who wish to receive updates of Employment Law, ILO and other HR related information; the information gathered by the IBC HR Group may be used to prepare papers for discussion with APINDO, KADIN, or the Government.
a. The objectives to share HR related information between International Business Chamber companies and to share any information they receive or ask for information, which they think maybe of interest to other HR related colleagues.
b. The target audience are people and all HR practitioners from all corporate or organizational institutions who wish to obtain HR related updates.
c. The barrier is since IBC is virtual business chamber, the events organization is not properly manageable, and so sometime the monthly meeting is cancelled due to the shortage of time allocation.
d. Suggestion: this meeting should be promoted to wider HR practitioners from other companies to participate in the monthly meeting to collect more ideas and point of views of wider human resources practices.
8. Marketing and Membership is about BritCham’s sales and marketing of the membership and also the membership database management.
a. The objectives is to target more potential members to join BritCham membership and obtain its benefits and privileges as well as to provide good membership database system and follow-up program.
b. The target audience is people – non-members – who often come to BrtiCham’s regular events who potentially join BritCham membership
c. The barrier is that sometime those people are already members of other business chamber so they prefer not to join BrtiCham membership until their memberships expire.
d. Suggestion: it is suggested that – given – two persons manage marketing and membership separately to give optimum results of the BritCham sales and marketing as well as the membership benefit programs.
9. The Fry Group Presentation is a presentation of the Fry Group in association with BritCham providing information on financial planning.
a. The objective is to provide information on how to manage financial affairs, including wealth management, taxation, retirement and estate planning. Besides to strengthen the existing partnership between BritCham and The Fry Group.
b. The target audience is expatriates – specifically British people – residing in Indonesia who are interested in managing personal financial condition.
c. The barriers is to coordinate with the Fry Group people in making the presentation notice to be sent to potential participants.
d. Suggestion: more of similar events organized to associate the benefits of the events between BritCham and the associated partner.
10. BritCham Christmas Party is annual networking functions events that provide an excellent opportunity to meet the most active members of the Indonesian and British business community as well as people from other business association while celebrating Christmas.
a. The objective to celebrate Christmas together with members of the Indonesian and British business community while expanding business networks.
b. The target audience is business people who are interested in getting networks with Indonesian and British Business community
c. The barrier is to get sponsors or potential business – corporations – who are willing to sponsor the event.
d. Suggestion: this event is organized in different venue every year to give new and different atmosphere to the guests, in case they attended the last year event and they go to this year event in the same venue; using creativity and innovation of organizing the event.
11. BritCham monthly newsletter – up.date is BritCham’s monthly newsletter that provide members and readers with news and updates such as on Indonesian and Britsih business condition as well as current issues. It’s also covering BritCham’s past month events and the forthcoming events.
a. The objective is to provide current information and updates on business condition – climates – to members and readers.
b. The target audiences are BritCham’s members, other business chambers and associations and general interested readers.
c. The barrier is that so far up.date newsletter is still under the supervision of BritCham’s Business Manager – it is supposedly handled by one person whose main task is to work on the design and formatting of the newsletter as well as to collect news for the articles to produce best possible results.
d. Suggestion: there should be a person who specifically works on Update newsletter from making the design and formatting of the pages to collecting the articles through interviews or events reporting to give better appearance of the newsletter. Besides making a so-called ‘trademark’ or ‘patent’ of the newsletter so that Update newsletter has set page design, layouts, formatting, etc. in order to improve to packaging of the news.
12. CTIT Project aims for creating both technology & business partnerships between S. E. Asian industries and European technology providers.
a. The objective is to improve environmental quality and energy efficiency using renewable energy sources through a co-ordinated initiative to utilise cleaner alternative energy for industry and transport.
b. The target audiences are environmentalist in Southeast Asian countries and European technology providers.
c. The barrier is that because the event is organized in regional level, the coordination amongst the organizer in the host country turns to be difficult and pricey to make long-distance coordination.
d. Suggestion: with the present assistance of a project officer of CTIT Project, BritCham should optimise her works – as an added human resource – in promoting and organizing the coming CTIT conference in December in Jogja.
13. Global B2B is about linking Southeast Asian small medium enterprises to EU partners – is an SME Business to Business Network designed to facilitate two-way market access between provincial Indonesia and the European Union.
a. The objective to create business-to-business linkages between European SMEs and Indonesian business associations, firms & tertiary institutions at provincial level to enhance and improve their access to each other’s regional markets.
b. The groups targeted by the Global B2B project include Indonesian provincial SMEs, trade associations and tertiary institutions, which will benefit from capacity building and linkages, and European SMEs, which will benefit from improved access to provincial Indonesia.
c. The barrier is that building 11 contact centres in 11 cities in Indonesia need credible focal points to represent BritCham in that centres, and recruiting these people is not that easy.
d. Suggestion: BritCham should recruit credible focal points to manage the Global B2B activities in 11 contact centres to succeed all organized events and to ensure that the activities in the contact centres run properly and in order. Besides facilitating BritCham to apply the objectives of Global B2B project in that cities.
14. Media Strategy, Value Proposition and Organizational Communication is a project assigned by the Business Manager to analyse other possibilities to target potential buyers of BritCham membership program and how to create new target groups who are willing to join BritCham membership.
a. The objective is to analyse new target groups in the market outside the existing members who are later willing to buy BritCham membership.
b. The target audience is as this is an internal project, the concept was proposed to the Business Manager and to the Executive Director of BritCham – the concept of organizational communication of BritCham.
c. The barrier. During the making of the project, I found difficulty in finding similar cases in other organization and the information provided are rather vague and because BritCham has a organization system already, it’s quite hard to identify from which aspect to start the analysis.
d. Suggestion: after going through intensive research and analysis of value proposition, I suggested that BritCham add one more core values besides: Meet the Right People, Get the Right Info and Open the Right Doors. This could be ‘Provide the Right Market’. For example: while celebrating Christmas Party, it’s the right time to provide a printing company – member – for others to print their corporate new year calendar for their customers.
15. Jakarta Highland Gathering is truly ‘a celebration of friendship’ and extraordinary story of cooperation and continuity of purposes between Britain and Indonesia during a period of change and evolution of the country’s history.
a. The objective is to consider how the event can promote companies, strengthen employee loyalty, further friendship and understanding between communities and be part of the company’s charitable giving.
b. The target audience is all the people in the world including throughout Indonesia with different cultures, introducing friendship, and understanding from the root of multicultural concept of Scottish with its ‘Highland Gathering.’
c. The barrier is that on the gathering that night, the committee did not provide proper name tags for the guests instead of using sticker tags.
d. Suggestion: for the next gathering it is suggested that the committee provides proper name tags and persons in charge of the receptionist table to welcome the guests.

Those are the activities I got involved in during the two-month internship program in British Chamber of Commerce in Indonesia (BritCham) in BritCham’s Events Department. Through each of the above activities, I have learned a lot of new things related and/or not related to my major Public Relations as well as practical aspects that can be integrated to benefit and to improve my communications skills. The principle subjects of learning are design (Desktop Publishing), events organization – as a part of PR task in organizing events, problem solving process, analytical thinking, communicational aspect, etc.
The activities involvements above are integral parts of BritCham’s Events Department and assignments of BritCham’s Business Manager. Through it all, I had the opportunities to apply the theoretical science of Public Relations in practice and I had gained new experiences and practical knowledge. That involvement is truly a bridge for me to meet my theoretical ability and the practical condition I experience in the field of works.
Those are details of the activities including events and projects that I was involved in and also given point of suggestion in each activity in order to give new ideas for the events coordinator – especially – and BritCham in organizing better events in the coming time.

BritCham Chapter 2: Organization Profile

About Us

The British Chamber of Commerce in Indonesia (BritCham) has operated under various guises since the late sixties. It began with a modest start approximately thirty years ago, as an initiative of the then Ambassador, Sir John Ford, to facilitate informal gatherings of British businessmen at the Indonesian Petroleum Club. In September 1975, it was notarised as an association representing British business interests in Indonesia and quickly evolved into a serious business organisation. In recognition of its role in the Indonesian business community, an Extraordinary General Meeting of Members decided by unanimous vote in December 1998 that the then Indonesian British Business Association (IBBA) should become a Chamber of Commerce. As a result, the British Chamber of Commerce in Indonesia came into being on 1st April 1999. BritCham now enjoys a membership encompassing over 550 individuals including the vast majority of British owned companies operating in Indonesia plus Indonesian members who have commercial links with Britain.

BritCham’s mission statement is:
“To actively promote, encourage and assist the continuation and growth of trade and investment relations between Indonesia and Britain.”

BritCham’s principal objectives in achieving its mission are to:
• Represent the interests, in Indonesia, of British business, particularly to Government and other key decision makers.
• Keep the membership informed of economic and political developments.
• Assist UK and Indonesian companies, especially SME’s, with market entry.
• Assist in the identification and dissemination of business opportunities to those who have an interest in developing business relations between Britain and Indonesia.
• Promote the contribution being made by British business activities to the development of Indonesia.

A non-executive Board of Management, with a British Chairman and an Indonesian Vice-Chairman, supervises the activities of BritCham. The Board consists of 22 members, five of which are of Indonesian nationality, and is supported by a full-time professional Secretariat consisting of an Executive Director and six staff. To serve its members, BritCham maintains a well-resourced secretariat located at Wisma Metropolitan 1 in Jakarta. The office provides meeting facilities, information resources, computer, telephone and fax facilities, as well as access to the Internet.

The Chamber has traditionally been an important source of timely and reliable information on current topics of business interest, and so continues to organise an intensive programme of regular events for its membership including breakfast meetings, lunches and networking evenings in addition to the programmes of its sector groups. At present these groups cover the aerospace, energy, healthcare, human resources, infrastructure, insurance, and manufacturing and retail sectors. BritCham also publishes a newsletter each month and maintains a web site (www.britcham.or.id) providing news on coming events, important business and political developments and other issues in Indonesia and the UK.

The breakfast and lunch functions involve key note speakers from the Indonesian Cabinet and Government, International Financial Institutions, Universities, local political advisers, British media representatives and the local business community, as well as visiting business leaders and Ministers / politicians from the United Kingdom. The monthly networking event provides an opportunity for members and non-members alike to mix in an informal atmosphere and to expand their range of contacts, exchange information, and share experiences and opportunities in their own business sectors. It also serves as an excellent means of reaching out to the broader business community and attracting new members. In the past two years BritCham has introduced its own successful Toastmasters Club to provide the staff of our member companies with the opportunity to improve their public speaking and English language skills. Another new initiative has been the introduction of a weekly Networkers Group, which caters particularly for small and medium enterprises that are seeking business referrals. All in all BritCham hosts approximately 130 activities per year, making it one of the most active chambers in Indonesia.

BritCham has continued to publish the Guide to British Business in Indonesia, which has proved to be an invaluable aid both to newcomers in the market as well as to businesses already established in Indonesia. As another way of assisting newcomers to Indonesia, BritCham has put in place a range of market facilitation services that are provided on a fee for service basis. The types of services and the appropriate fees can be viewed on our website.

BritCham enjoys a close relationship with the commercial section of the British Embassy in Jakarta, working towards the common goal of promoting business relationships between Britain and Indonesia. As the non-government organisation that represents Britain in Indonesia, BritCham is an associate member of the Indonesian Chamber of Commerce and Industry (KADIN) and has forged links with key Government ministries and departments. BritCham is a member of Britain in Asia Pacific the regional grouping of British Chambers and business associations and is also a founding member of both the European Business Chamber of Commerce and the International Business Chamber. Working together with all these strategic partners, BritCham lobbies government on business issues to ensure that the interests of ensuring a continued strong business relationship between the UK and Indonesia are taken into account in the formulation of policy and legislation impacting on trade and investment. The range of sector groups within the Chamber ensures that BritCham’s inputs are targeted and well advised.

BritCham’s vision for the future is to further improve our delivery of professional and efficient services to our members as well as to those UK and Indonesian companies and individuals wishing to develop business between the two countries. We therefore look forward to the support of those in the British and Indonesian business community who have an interest, as we do, in nurturing the growth of the bilateral business relationship, particularly as the Indonesian economy is now emerging from a long economic crisis.

BritCham welcomes new members both from among local business people and those in Britain with an interest in doing business in Indonesia.

BritCham Chapter 1: Introduction

A distinct program in President University compared to other universities is its two-semester internship program, which is performed in the 4th and 7th semesters by registered students of President University. Those students must have finished their 6th semester and have been approved by the university and accepted by a company or institution or organization in Indonesia, specifically and overseas in general.

Internship program in President University is a part of the university’s academic programs during four-year academic period, which is a concrete way to learn through experience working in related industries. The setting of the internship program offers captivating and constructive chances for practical learning and operates as a bridge between education and business.

Through the internship program, the students encounter the knowledge transfer obtained in classrooms to tasks such as problem solving, critical thinking and working as a member of a team. Fundamentally, by getting the opportunity to join the internship program, students can get the point of view of how working environments are and how to get involved together with other colleagues on the field.

During the internship program, both academic supervisor and on-site supervisor will supervise the intern students.

Academic supervisors are registered lecturers of President University and agreed by the university management. They provide academic advice to the interns on how to examine the job and relate it to the theory they learned in classes. Besides that, academic supervisors should direct the intern to prepare the internship final report and frequently meet them on the spot. Providing conventional information to the management about the performance of the interns is also one of the academic supervisor’s responsibilities. At the end of the internship program, they sit as panel members on the final evaluation and grading the interns.

While on-site supervisors are staffs in the companies or organizations recommended by the university or chosen by the companies themselves who will be responsible for introducing the interns to key people within the company and willing to supervise day-to-day activities of the interns. They will familiarize the interns with the office equipments and procedures. Another thing is on-site supervisors guarantee the security of the interns and provides company’s code of conduct. At the end of the internship program on-site supervisors write final report as they are the persons the intern asks for questions to regarding the tasks assigned.

Furthermore, the internship program of President University has some aims. First purpose is to expand the students’ learning experiences related to career-oriented objectives. Another aim is to build up the students’ skills to achieve performance goals based on the responsibilities and duties associated with entry-level positions in merchandising. Last purpose of the internship program is to develop the students’ abilities to measure and direct attainments of specified performance goals.

The internship program itself has several evaluative expectations such as the success of the interns in achieving the learning objectives and scopes of work, the students’ development of key competent and skills, unforeseen accomplishments of the interns, the students’ personal and professional developments as well as the students’ development for the future use regarding the resources and the contacts.

Besides the points mentioned above, the internship program also enhances the essential criteria of the interns like the quality of work performance, working relationship with others, oral and written communication skills, maturity, leadership characteristics, initiative, motivation, willingness to accept responsibilities and the interns’ overall performance.